Commodore: A Company on the Edge
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Chris European management. That was his comeback into the fold.” Peddle brought some of the cutting-edge technology he and his engineers developed at Moorpark. “One of things we decided to do was a backroom suite of Commodore capabilities,” recalls Peddle. “We did a show-version of the big disk drive, we had some speech going, and we had the CCD [digital camera].” Peddle used the closed-room demonstrations to gauge interest in digital photographs and even primitive video communications.
powerful weapon. “You could be talking to somebody and having an argument or discussion, and they’d pull out their Jack card and throw down on the table and obviously they’d win the argument immediately.” Bob Russell discovered how to use his Jack card to make things happen. “Once people knew that you were a Jack favorite, you could do pretty much anything you wanted,” he explains. Russell used his Jack card to give the Vixen project the momentum it needed. “That was when I rode Jack’s
It was a bold strategy to bring the fight to the Japanese rather than waiting for their computers to invade America. “He wanted to prove that a US company could survive in Japan,” explains Terakura. “We were making calculators in those days and not even getting 10% of the market in Japan. So Jack always wanted to be number one. He said, ‘If we can be number one in Japan, we can be number one in the world.’ That was his philosophy.” Peddle wanted his engineers refocused on the TOI
the VIC-20 a clear winner. Commodore UK soon began using the factory at 1 Hunters Road in Corby, Northamptonshire to assemble VIC-20 computers locally. Before 1980, the microcomputer industry had sold less than a million computers worldwide. By 1981, Apple was beginning to take the lead. With computers gaining popularity, it became a race to see who would be the first to sell a million. * * * With the manuals completed in March 1981, the VIC-20 group transformed into a software
Muskegon, Michigan until it was retired and berthed in Chicago,” says Feagans. “Commodore rented the ship and painted the side facing the pier to use for private exhibit space at the 1983 Summer CES.” Commodore rechristened the ship “Commodore Clipper” and painted over the old name on the bow. Commodore hosted parties on the boat, conducted media briefings, and displayed Sig Hartmann’s new software lineup. “We featured ‘Boatloads’ of software,” says Feagans. Marketing software